About us

Simple Sustainable Skincare

Raybae is a luxury line of clean, natural skincare and beauty products. We combine the best ingredients mother nature offers with leading-edge science to produce the safest, most effective products available on the market. We emphasize eco-friendliness - it shows with our choices in packaging and production. Over 99% of our packaging is recyclable, and all of our products are manufactured using a low carbon emission model, allowing for a lessened environmental footprint.It's no wonder why raybae was voted "Most Innovative New Products" in the Aesthetic Everything 2021 Awards.

Our Story

Jay Ablah

Raybae Founder, CEO

"I’ve spent twenty years working as a photographer. In that time, I’ve worked with hundreds of women, all ages, on photoshoots. Models, actresses, hair and makeup artists, aestheticians, skincare experts, you name it. Throughout all of these experiences, I’ve been blessed with countless in-depth discussions about how women see themselves when they look in the mirror, and what is really important to them.


Women have told me for years they don’t just wear makeup for others, they wear it for themselves. It makes them feel beautiful and confident. Yet, throughout my career I have found when the makeup is removed, I finally get to see the real person and the true beauty she possesses. Not just her physical beauty, but the beauty and passion she exudes in everything she talks and cares about.


Today, each time I pick up a camera, I find myself looking through my lens for that unabashed natural beauty. These women have transformed my art style and how I see beauty around me. Raybae was developed with two goals in mind. First, a simple, easy to use and effective skincare regimen that worked beautifully with all skin types. Secondly, a skincare regiment that would provide the most beautiful radiant skin every woman desires. I want women to feel just as beautiful, confident, and bold when they look in the mirror without the makeup as they do with it."

Since then, our impact on the women we serve has grown faster and more exponentially than we ever could have expected. Raybae has become an authoritative voice in skincare education, producing some of the best informative blogs/videos on the internet today. Our incredible success is due in part because of our dedicated, passionate team of women and men who wake up every morning with our customers in mind, but also the critical questions we ask and seek to answer. What do women want to put on their skin? What makes a woman feel beautiful? What truly makes a woman glow?

Raybae is proud of its 96.9% - 5 Star rating from thousands of happy customers. 80% of Raybae's customers return to buy additional products within 60 days of their first purchase.